Learn about the latest tricks in marketing from data experts on our blog. Uncover the secrets of finding the best business leads, gain insider knowledge, and become a marketing master!

23 Feb

4 Sales Prospecting Tools to Engage Leads Online

Written by Stephen Larry in Sales Prospecting

Sales professionals are adopting new outreach methods to better engage leads and build their sales pipeline. Instead of using cold calling as a starting point, businesses are utilizing sales...

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01 Feb

5 Ways to Increase Your Return on CEO Email Addresses

Written by Stephen Larry in Marketing

If you want to engage CEOs and leave an impression, you’ve got to think like them. CEOs are bombarded with sales emails on an hourly basis. They spend their days scuffling through important...

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04 Jan

How to Find and Buy Targeted Email Lists for Less

Written by Stephen Larry in Data

 

It’s easy to buy email lists for cheap, but the list quality is generally on par with the price. Most list services either sell oversaturated, outdated email lists that have been spammed to...

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29 Dec

From Opportunities to Customers: 5 Methods to Convert Business Leads

Written by Stephen Larry in Marketing

Creating effective email campaigns to convert leads requires quality lists, a focus on process and personalization to move prospects through the sales funnel. Here’s what you’ll need to optimize...

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26 Jul

5 Ways Your Emails Can Conquer Inbox Blindness

Written by Stephen Larry in Marketing

According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's...

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18 Jul

Using Geo-Targeting to Boost Sales

Written by Stephen Larry in Marketing

Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...

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28 Jun

Why Specialized Mailing Lists Make All The Difference

Written by Stephen Larry in Data

 

Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but...

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16 Jun

DON'T IGNORE THESE 7 FACTS ABOUT EMAIL MARKETING

Written by Stephen Larry in Marketing

When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on.

1. Every dollar spent on email marketing...

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26 May

5 Steps Toward Your Best Direct Marketing Campaign

Written by Stephen Larry in Marketing

Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that...

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06 May

Tips For Personalizing An Email Marketing Campaign

Written by Stephen Larry in Marketing

One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and...

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