Learn about the latest tricks in marketing from data experts on our blog. Uncover the secrets of finding the best business leads, gain insider knowledge, and become a marketing master!

04 Jan

How to Find and Buy Targeted Email Lists for Less

Written by Stephen Larry in Data

 

It’s easy to buy email lists for cheap, but the list quality is generally on par with the price. Most list services either sell oversaturated, outdated email lists that have been spammed to...

Read More
29 Dec

From Opportunities to Customers: 5 Methods to Convert Business Leads

Written by Stephen Larry in Marketing

Creating effective email campaigns to convert leads requires quality lists, a focus on process and personalization to move prospects through the sales funnel. Here’s what you’ll need to optimize...

Read More
26 Jul

5 WAYS YOUR EMAILS CAN CONQUER INBOX BLINDNESS

Written by Stephen Larry in Marketing

According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's...

Read More
18 Jul

USING GEO-TARGETING TO BOOST SALES

Written by Stephen Larry in Marketing

Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...

Read More
28 Jun

Why Specialized Mailing Lists Make All The Difference

Written by Stephen Larry in Data

 

Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but...

Read More
16 Jun

DON'T IGNORE THESE 7 FACTS ABOUT EMAIL MARKETING

Written by Stephen Larry in Marketing

When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on.

1. Every dollar spent on email marketing...

Read More
26 May

5 Steps Toward Your Best Direct Marketing Campaign

Written by Stephen Larry in Marketing

Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that...

Read More
06 May

Tips For Personalizing An Email Marketing Campaign

Written by Stephen Larry in Marketing

One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and...

Read More
08 Apr

Take These Steps Toward Identifying Your Target Market

Written by Mimi Wang in Marketing

If you start off your email marketing campaign in the wrong direction, it doesn't matter how much you spend on graphics or how catchy your subject is: Not having any idea who your real target...

Read More
23 Mar

9 Quotes From People Who Have Mastered Success

Written by Mimi Wang in Lifestyle

There have been a lot of highly successful people over the years from many backgrounds and walks of life, but each one has a story to tell and something to teach young entrepreneurs. If these...

Read More
Page
1 2 3