Learn about the latest tricks in marketing from data experts on our blog. Uncover the secrets of finding the best business leads, gain insider knowledge, and become a marketing master!

29 Dec

From Opportunities to Customers: 5 Methods to Convert Business Leads

Written by Stephen Larry in Marketing

Creating effective email campaigns to convert leads requires quality lists, a focus on process and personalization to move prospects through the sales funnel. Here’s what you’ll need to optimize...

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26 Jul

5 WAYS YOUR EMAILS CAN CONQUER INBOX BLINDNESS

Written by Stephen Larry in Marketing

According to a study by the Radicati group, the average office worker receives 121 emails per day. The average open rate of e-commerce emails is around 17 percent, according to MailChimp's...

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18 Jul

USING GEO-TARGETING TO BOOST SALES

Written by Stephen Larry in Marketing

Geo-targeting is an Internet marketing tactic in which one tailors their content to fit specific locations and feeds users the content based on their known location (which is usually based on ZIP...

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16 Jun

DON'T IGNORE THESE 7 FACTS ABOUT EMAIL MARKETING

Written by Stephen Larry in Marketing

When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on.

1. Every dollar spent on email marketing...

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26 May

5 Steps Toward Your Best Direct Marketing Campaign

Written by Stephen Larry in Marketing

Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that...

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06 May

Tips For Personalizing An Email Marketing Campaign

Written by Stephen Larry in Marketing

One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and...

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08 Apr

Take These Steps Toward Identifying Your Target Market

Written by Mimi Wang in Marketing

If you start off your email marketing campaign in the wrong direction, it doesn't matter how much you spend on graphics or how catchy your subject is: Not having any idea who your real target...

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11 Mar

Why Your Business Should Be Using Social Sharing Buttons in Emails

Written by Mimi Wang in Marketing

While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realize...

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24 Feb

HOW TO PLAN AN EMAIL SCHEDULE

Written by Stephen Larry in Marketing

How often should you contact your customers? Do you have enough content to spread out over the span of a few months? Will you be able to commit to a schedule and keep up? Many businesses ask these...

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28 Jan

CRAFTING SUBJECT LINES: THE LONG AND SHORT OF IT

Written by Mimi Wang in Marketing

Photo by Joe The Goat Farmer (Flickr)

Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, and...

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