Learn about the latest tricks in marketing from data experts on our blog. Uncover the secrets of finding the best business leads, gain insider knowledge, and become a marketing master!

28 Jun

Why Specialized Mailing Lists Make All The Difference

Written by Stephen Larry in Data

 

Direct email marketing doesn't have to translate to throwing darts at a wall. Most marketers are aware that they need to create an email marketing list that matches their target demographic but...

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16 Jun

DON'T IGNORE THESE 7 FACTS ABOUT EMAIL MARKETING

Written by Stephen Larry in Marketing

When planning your next direct marketing campaign and trying to find out where email fits into it, these are some of the top statistics you should focus on.

1. Every dollar spent on email marketing...

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26 May

5 Steps Toward Your Best Direct Marketing Campaign

Written by Stephen Larry in Marketing

Certain direct marketing campaigns have included some of the industry's most masterful hard sells, and others have featured some of its worst flubs. What's the "special sauce" that puts you in that...

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06 May

Tips For Personalizing An Email Marketing Campaign

Written by Stephen Larry in Marketing

One would think that this is not a very complicated concept: People hate spam, and they love being recognized. That's possibly why email personalization results in 41 percent higher click rates and...

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08 Apr

Take These Steps Toward Identifying Your Target Market

Written by Mimi Wang in Marketing

If you start off your email marketing campaign in the wrong direction, it doesn't matter how much you spend on graphics or how catchy your subject is: Not having any idea who your real target...

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23 Mar

9 Quotes From People Who Have Mastered Success

Written by Mimi Wang in Lifestyle

There have been a lot of highly successful people over the years from many backgrounds and walks of life, but each one has a story to tell and something to teach young entrepreneurs. If these...

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11 Mar

Why Your Business Should Be Using Social Sharing Buttons in Emails

Written by Mimi Wang in Marketing

While I'm sure that some businesses out there put social sharing buttons on their marketing emails only because their competitors do, the vast majority of businesses that use this practice realize...

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24 Feb

HOW TO PLAN AN EMAIL SCHEDULE

Written by Stephen Larry in Marketing

How often should you contact your customers? Do you have enough content to spread out over the span of a few months? Will you be able to commit to a schedule and keep up? Many businesses ask these...

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18 Feb

MASTER YOUR MORNING ROUTINE AND SUCCEED ALL DAY

Written by Stephen Larry in Lifestyle

 

Sometimes, beginning your day can require a little motivation. These tricks from successful people can keep you focused at work all day long.

Highly successful people have some pretty epic...

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28 Jan

CRAFTING SUBJECT LINES: THE LONG AND SHORT OF IT

Written by Mimi Wang in Marketing

Photo by Joe The Goat Farmer (Flickr)

Is there a secret to writing amazing subject lines? There are actually several. Researchers have been studying what works in email marketing campaigns, and...

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